Posts Tagged: consoles

The PS4 Pro and Sony’s marketing problem

The PS4 Pro has serious potential. It has decent internal specs, a reasonable price point, and follows the popular base PS4. But we’re a less than a month away from the release date, and Sony’s marketing and PR wing feels asleep at the wheel. Performance claims, especially for those without 4K displays, are vague. And there’s few titles or publishers with Pro enhanced games ready for 2016. As someone bullish on a more iterative console cycle (for both Sony and Microsoft), that’s worrisome.

Granted, tech and home theater enthusiasts in the market for a PS4 won’t hesitate for the Pro. They already own 4K set or PS VR, or plan an investment in either over the next year or two. But this is a niche minority of potential buyers. For everyone else, Sony needs to step up its game and provide more information.

The Pro isn’t a routine tech release. This is the first time two consoles both labeled “PS4”, with the same game library and similar feature set, are on sale side by side. Yet one has $100 price tag for premium performance. That’s commonplace in consumer tech, but a first for game consoles. And consoles historically are very sensitive to price differences. Unless the marketing situation changes, I see few outside the enthusiast market paying extra for the Pro.

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The Xbox Scorpio gamble

Microsoft’s E3 announcement of Project Scorpio is big news. It’s the first official sign of consoles moving toward a faster, more iterative release cycle. But the announcement is also a big strategic mistake.

Not because of the Scorpio concept itself. Consoles have advantages with a faster release cadence. There’s more wiggle room for innovation and breakthrough gaming experiences. Game compatibility expands; older platforms aren’t immediately left behind.

Yet I see two big errors on Microsoft’s part. They announced Scorpio too early and are targeting a high end, costly specification.

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PlayStation NEO and the Apple connection

An earlier than usual PS4 successor has its benefits. But why is the PlayStation NEO coming now?

Early console releases are usually for companies with lagging hardware and low sales. The news grabs attention, can drive sales, and establish a clean break from the past. Nintendo’s upcoming NX console is a textbook example.

Sony’s the opposite of underperforming. They’ve exceeded expectations: 40 million PS4s sold, over double the Xbox One, and sales are accelerating year over year. And consoles thrive on momentum. Sony’s lead allows them to coast on the PS4’s success for a while; don’t rock the boat and watch profits grow. Yet success also buys the chance to take some costly bets. That’s Sony plan, an investment on the NEO today for the chance to solidify PlayStation over the long run.

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PS4 NEO and the shift to iterative console upgrades

Giant Bomb confirmed an upgraded PS4, codenamed NEO, is real and coming soon. There’s still a lot we don’t know, but based on the leaked developer guidelines, I’m cautiously optimistic about this news. However, a shift to a more iterative console isn’t won through hardware or development studio relations. It’s with marketing to gamers and the larger public. And it’s on that angle Sony can turn this into a mess.

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PS4 sleeper essentials

As evident from recent sales figures, there’s a lot of new PS4 owners. Console bundles have reached a $300 sweet spot, and both the Xbox One and PS4 have built up a decent library. But most game recommendations I’ve seen online – from enthusiast (Polygon, Kotaku) to mainstream (BBC, The New York Times) – feel safe. They lean heavily on mega hits and franchise sequels like Halo 5, MGS V, and Destiny.

Granted, they aren’t bad choices. I’m currently hooked exploring the wastelands of Fallout 4, and I’d recommend it to almost any RPG fan. Yet the PS4 has many strong games that received little coverage. They are accessible, cover a wide range of genres and are affordable. Here are some of my favorites from the past year:

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Microsoft E3 analysis: victory comes from within

Microsoft delivered their strongest E3 showing in years. This went beyond expected first party exclusives. Almost every element – pacing, lineup, presenters – came together to underscore the Xbox One’s strengths. Yet Microsoft wasn’t aiming new features and games at the general public. Nor those necessarily torn between the PS4 and Xbox One. It’s aimed at the 60 million Xbox 360 owners who haven’t jumped to this generation yet.

To cater to the Xbox core, Microsoft leans on sequels that call back to Xbox 360’s boom years. There’s Gears, Forza, Halo and Fable, all out in 2015. Xbox One backwards compatibility is another big feature, the most consumer-friendly announcement of E3. The initial slate of compatible Xbox 360 titles is small, about 100 by year’s end. But that’s will grow over time, and the message is less practical than psychological. You want to play your old 360 games on the Xbox One? Go for it, and do so for free. During the main presser, Xbox head Phil Spencer underlined this message: “If you’ve been waiting to move from your Xbox 360, now is the time.”

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The evolution of Xbox One as told by the SDK leak

Give it up to Eurogamer’s Digital Foundary for being an unimpeachable source for hard-core tech/processing/graphics news within the gaming community. This scoop on the Xbox One – it’s past performance and how it’s likely to evolve with the SDK changes – is a great read.

PS4 or Xbox One: which to buy?

With Black Friday and the holiday shopping season days away, I’ve gotten questions from friends and colleagues about which current gen console to buy. I usually first point people toward Kotaku’s recent editorial on the subject; it’s well written and even handed. But I’ve got my own take that’s slightly different.

Let’s start by removing Nintendo’s Wii U from this debate. It’s got a superb outing of Nintendo first party games yet virtually no third party support. If you’re a big Nintendo fan and little from the other consoles interests you, then buy a Wii U (if you love Nintendo, you probably already have.) But for almost everyone else, especially if it’s your only console purchase, there’s just not enough game diversity.

That leaves the PS4 and Xbox One. First and foremost, both consoles are winners. Both have a decent library of quality games. Both refined their UI over the past year to make navigation fairly straightforward. Both are selling well enough to ensure wide game support for the future. Both are evenly priced. Frankly, given the general lack of exclusives this generation, I’d argue most buyers won’t regret their decision. Yet there are a few important, sometimes subtle differences that can sway you towards either Sony’s or Microsoft’s console.

Deal breakers

Be sure to test a console’s controller in person before buying either the PS4 or Xbox One. It’s an underrated difference that’s both very personal and idiosyncratic. Visit a friend that already has a current gen console, or any retailer with demo units set up. Play a game and run the buttons and sticks through a full range of motion. Most critics rightly point out both console’s controllers have excellent handling given their refinement over multiple generations. But there are differences, especially in the triggers and the asymmetrical analog stick placement on the Xbox.

Also, if you care about multiplayer, poll your friends on what current gen system they own or plan on buying. If it’s dominated by either Xbox or PlayStation players, that could have a strong influence on which system to choose.

Finally, exclusive games and content are on the wane, but If you’re a hard core fan of certain franchises, that can make your decision much easier. Obsessed with Halo or the Forza series? Go Xbox One. Can’t wait for the next Uncharted or baseball game? That’s only on the PS4.

Smaller differences

If the controller, your friends list, or the rare exclusive game don’t convince you which way to go, we get into far murkier territory. In short, those that regularly use their console for non-gaming activities may find the Xbox One more appealing. Sony’s strengths lie in raw hardware for games and games alone. To break that down in more detail, for the Xbox One:

  • Those who use a console for streaming, multimedia and other non-gaming activities will find more to love about the Xbox One. The PS4 has the usual streaming suspects like Netflix and Hulu, but the Xbox One adds Plex, DLNA, integration with Microsoft’s OneDrive for cloud storage, and much more. Granted, smartphones, tablets, and streaming boxes like the Roku or Apple TV can already provide much of this functionality. But jumping between apps on an Xbox One is fast, and if you want all of your media in one place, Microsoft’s latest has more to offer than the PS4.

  • Big cable TV watchers could easily find the Xbox One’s cable box integration compelling. Via the system’s “snap” UI you can watch TV alongside a game, and switch between live TV and other apps fluidly. But the integration is controversial; I know several that find the integration too cumbersome (e.g. , occasional signal lag, don’t want to boot up the full Xbox for just TV) and have since decoupled their cable box from the Xbox One.

For the PS4:

  • If graphics are one of your foremost concerns, many third party titles run slightly better on Sony’s console. Yet that advantage usually manifests in subtle ways, like a mildly higher resolution or more detailed textures and shadows. History suggests the gap should close as this console generation progresses, and many today can’t even notice the difference. Yet I still predict the PS4 will have a slight advantage in horsepower over the long run.

Future philosophies

If you’re still on the fence, I’ve noticed a small difference when it comes to the games Sony and Microsoft throw their weight behind (which may or may not match your own preferences):

  • Microsoft leans towards more toward traditional gaming genres like sports, shooters, and driving. If you look at Microsoft’s exclusives so far, they almost all fall within this territory. Content looks similar in 2015, including a potentially innovative “blockbuster” interactive movie experience like Quantum Break and Halo 5. With EA Access, sports fans can get a rotating set of EA Sports titles for a low subscription price; it’s exclusive to Xbox. Microsoft also has strong partnerships for timed DLC, bundles, and advertising on longer running franchises like Call of Duty and Assassin’s Creed.

  • Sony’s taste can run slightly quirkier and more independent. Perhaps it’s a reflection of a more globally based audience, but Sony often invests in games that have a more of a niche following, or provide a twist on an existing genre. Yes, they’ve thrown a lot of money behind the huge Bungie shooter Destiny, but they’ve also supported (and have a timed exclusive with) the 90s adventure Grim Fandango. They’re also promoting a 2015 sequel to the cartoony, humorous Everybody’s Golf series. And while Microsoft’s ID@Xbox’s has been gaining traction, Sony has a deeper, more diverse relationship with indies. Many more indie titles are available for the PS4 than the Xbox One, a lead I don’t see evaporating in the near future.

Slight philosophical differences aside, most games are coming to both platforms, big or small, regardless of genre. And remember, virtually every difference noted above comes down to taste, not objective advantages. Some love their console for streaming ripped Blu-rays alongside their game sessions. Others prefer retro side scrollers by tiny studios. Some just want to play Call of Duty and NBA2K every year. There’s no one right answer; find what works best for you.

The PS4 and Xbox One: cautious optimism

One year into their lifespan, the PS4 and Xbox One deserve a solid B for their efforts. Both platforms enjoy strong sales and some well produced titles. Granted, there’s a sparse selection of “must have” games so far, but that’s in line with release patterns we saw with previous console generations. There’s also initiatives toward “next gen” functionality to stand out in a mobile centric tech world. But these are initiatives that have yet to become fully fleshed-out experiences. For a more casual audience, Sony and Microsoft have a big unanswered question: what makes these consoles essential for newcomers, rather than a repeat of the past?

Each generation starts slow

There’s many complaints about the PS4 and Xbox One lacking essential games, but that argument discounts history. Based on previous console generations, it takes at least a year for games to hit their stride.

To put this pattern to the test, I researched Metacritic for 2005 and 2006 – the opening year of the Xbox 360 and PS3. There aren’t that many titles with exceptionally high score averages. Both consoles had a few critically acclaimed releases during the early months (Call of Duty 2, Elder Scrolls 4: Oblivion), but it took a full year of a console being on the market for some of the most celebrated titles – Gears of War, Rock Band, and Uncharted among them – to be released.

The same pattern is playing out with the PS4 and Xbox One. Both platforms had several decent launch titles (Forza 5, Resogun), a well reviewed, AAA action game a few months in (Titanfall, Infamous: Second Son), then a long gap until the holiday season. We’ve reached a virtual saturation point of strong games over the last two months, primarily third party releases like Dragon Age, Shadow of Morodor, and Far Cry 4. Xbox One holiday exclusives – Halo: The Master Chief Collection, Forza Horizon 2, and Sunset Overdrive – also scored well.

Admittedly, cross generation games (released on both current and last gen consoles) feel more prevalent this year. Some can be weak showcases for a new generation if their feature set is held back to stay compatible with older hardware. But the current gen versions often distinguish themselves. With titles like Titanfall, graphics and frame rates are so significantly improved on current gen it feels like an entirely different experience. Some, like Shadow of Morodor, only add critical AI or gameplay systems for new hardware.

In addition, most “weak games” arguments fail to include strong indie releases that helped flesh out 2014’s slower periods, games like Transistor, Super Time Force, and Velocity 2X. They also underplay remasters of last gen games like Tomb Raider, Diablo III, and GTA V. That’s unfair to more casual gamers where a PS4 or Xbox One is their only gaming device. For them, many indies and remasters can feel like effectively “new” titles.

A cautious future

If there’s any concern about this generation, it’s a lack of commitment to “next gen” experiences. Sony, Microsoft, and the AAA studios have played a conservative hand; most PS4 and Xbox One releases bump up the graphics, yet provide the same gameplay under familiar genres. It’s a repeat of last generation’s promise, except it’s no longer 2005 any more. Advanced mobile OSs and cloud-powered technologies are a given. Falling back on graphics and massive multiplayer networks won’t impress us any more.

Granted, there are hints of ambition. One obvious case was Microsoft’s launch E3 presentation, one that relied on a single, convergent device in the living room tightly coupled with Microsoft’s networks. It’s a move that split the Xbox between game system, Windows PC and home entertainment center. I had concerns, and now it looks like a semi aborted effort, but to its credit, it took chances. Sony has been taking small actions as well. They’ve got a pulse on the diversifying gaming demographic by leaning more on quirkier indie releases. With Playstation Vue Sony broadens into a potentially smart twist on cable TV, if the pricing and availability structure works out (given the involvement of TV networks and Sony’s loony pricing with Playstation Now, that’s a big if.)

There’s also been a few steps toward smarter AI and gameplay. Again, Microsoft deserves credit for Forza 5’s “Drivatar” system, where the racing game analyzes a player’s racing habits and uses them as a more lifelike substitution for traditional computer-generated AI opponents. Shadow of Morodor also pushed gameplay forward with its Nemesis System. It rejects the usual, heavily scripted opponents that only exist as a fixed player obstacle. Instead, Morodor’s enemies battle each other for control independent of the player. They develop rivalries among each other, remember battles with the player and adjust their tactics accordingly.

Yet all the aforementioned initiatives feel like smaller experiments for Sony, Microsoft, and other game publishers. Staying the course of tried and true game genres will satiate the core console audience for a while, especially with an impressive 23 million plus install base this early. But I have doubts that strategy can sustain consoles for the long run.

Microsoft and Sony at E3

The “day zero” E3 press conferences by the big two console manufacturers feel like a relic of the pre-digital era: largely predictable, bloated, expensive, and with a lot more emphasis on style and spectacle over details. Yet they’re still important to set the tone and general focus of the Xbox One and PS4 platforms over the next year. In that regard, both Microsoft and Sony had solid, if unspectacular, B grade efforts. Microsoft played it safe but remained extremely polished and focused in the process. Sony had some more interesting, diverse announcements but were marred by some poor pacing and presentation.

Microsoft

Judged strictly by presentation alone, Microsoft handily trumped Sony this year. To answer criticism from last year, they stayed laser focused on games. Though their briefing lasted over 90 minutes, it rarely dragged, with well-crafted transitions and trailers between the larger titles. Xbox head Phil Spencer was clearly on a mission to woo core gamers back to Xbox, and it did so by playing to traditional Xbox boilerplate: racing games, first person shooters, and fantasy medieval combat.

Yet even with a solid effort, Xbox’s exclusives felt underwhelming and almost completely unsurprising. Forza Horizon 2, Crackdown, Fable Legends and The Master Chief Collection are sequels or reboots on existing IP. They’ll likely be fun, but it felt like safe genre territory Microsoft has heavily covered in the past. Also, as more third party publishers go multi-platform, we’ll see Microsoft’s genre reboots overlapping with other publishers (e.g. Ubisoft’s The Crew in the same space as Forza Horizon 2, Bungee’s Destiny competing with Halo 5). Die hard Xbox 360 fans now have stronger reasons to make the jump to the Xbox One now versus last year. But without a clear exclusives victory on sheer numbers or originality, I don’t expect Microsoft to sway those on the fence between the Xbox One and PS4.

Sony

In contrast to Microsoft’s showing, Sony, at least on paper, presented a more interesting set of games. Their exclusives were fewer but packed serious punch: Grim Fandango is a classic, cult adventure game from famed designer Tim Schafer and was potentially the biggest surprise of the day. No Man’s Sky is a very unique, indie sci-fi darling and potentially more ambitious than any game shown at E3. Then there’s Bloodborne, a gory RPG from the creators of Demon’s Souls. Round that out with a few anticipated indie exclusives for 2014, most notably Hotline Miami 2, and Sony showed off an exclusive (albeit occasionally timed or console only) roster that was more diverse and daring than Microsoft. And Sony was able to go toe to toe with Microsoft on their own set of exclusive betas and DLC for a few big name AAA games—likely a reflection of Sony’s stronger momentum and sales heading into E3.

Almost all those news was revealed in the first hour. Then came a lackluster middle section that dragged with a scattershot focus and left viewers with more questions than answers. They hawked a graphic-novel TV series with only concept art to show; its ten minutes on stage killed the presser’s momentum. A firm date was set for an “open beta” for the Playstation Now streaming service but few details on games and pricing were offered. The Project Morpheus VR platform was glanced over while Sony’s Andrew House punched down at the Xbox’s Kinect. The PS Vita was mostly ignored; no bundle with the PS4, no price drop, and few standout games.

Moving forward

Overall, Sony’s presentation felt like a slightly larger missed opportunity compared to Microsoft, but neither side was particularly earth-shattering. One factor this E3 has made clear is that many hyped games have been pushed back well into 2015, so it’s unlikely Sony or Microsoft will have a big system seller on its hands this year. There are two notable exceptions: Destiny (a strong performance could overshadow the Halo series and thus help Sony) and The Master Chief Collection (which, if Halo fanatics show up in droves for, could help Microsoft close the gap.) Either way, it’s going to be fascinating to see how each company positions their consoles this holiday season. It’s smaller, intangible factors that could now make a deciding difference among those that haven’t jumped in this console generation.