Posts Tagged: apple

Three takeaways from today’s WWDC keynote

John Gruber on the new “next-generation” MacBook Pro:

The catch is that it’s expensive. That’s why it debuted alongside a brand-new update to the 15-inch non-retina MacBook Pro, rather than replacing it…surely we’re going to see displays of this caliber roll out across the MacBook line, one by one, as soon as it becomes economically feasible.

Best to compare it to the original MacBook Air from 2008. The first Air was expensive and not for everyone, but it showed the future of Apple’s (and, really, the industry’s) portables. That’s what the new 15-inch MacBook Pro is: the future of portable Macs.

I have decidedly mixed feelings on Gruber’s usual opinions but he really hits it dead on regarding the new high-end Macbook Pro. I’d predict by next year’s WWDC retina display tech will reach the Macbook Airs.

Trends and thoughts on E3 2012

As most gaming analysts predicted, this was a pretty quiet year for E3 news. Companies made very conservative moves and announcements given we’re at the end of this generation’s consoles. Several console manufacturers are also wary of making a costly misstep as mobile gaming devices (e.g. iPhone, iPad) eat up an increasing amount of their market share.

However, there were a few major trends worth noting.

Nintendo has lost its way

The 3DS wasn’t a strong seller out of the gate. Wii sales have crumbled. Nintendo is gambling a lot on its Wii U, and from what I’ve seen from E3, it looks like a non starter console. I’m aware that’s a strong prediction, but let’s break down what we’ve seen. First of all there’s the price, rumored to launch at $300. That’s almost surely cheaper than the next generation of consoles that Sony and Microsoft will offer. But then factor in the cost of those bulky controllers that I’d predict are far north of $100 each. That’s not exactly family friendly territory. There are other hardware problems as well: a controller only lasts for 3-5 hours per charge. It likely has a processor only marginally more powerful than a current gen Xbox 360 or PS3.

Finally, there’s a lack of compelling software. Nintendo’s E3 presser was depressingly conservative, even by Nintendo standards – few new IPs, no new Zelda or extra details on Paper Mario. Their flagship launch title NintendoLand doesn’t appear to have the crossover success of Wii Sports. And has Nintendo secured third party support? The company’s failure in that aspect really tanked long term sales of the Wii. The trend threatens to repeat itself with the Wii U.

Note that there are plenty of dissenters with my outlook. Josh Topolsky over at the Washington Post praised Nintendo’s “heads-down, single-minded mentality.” Time also defends Nintendo well, making some especially strong points regarding its hardware. Also Pimkin 3 looks great, but it doesn’t change my feeling that Nintendo could be out of the hardware business within a few years if it isn’t more careful.

Microsoft’s SmartGlass could be big

Microsoft had the best of the pre-E3 press conferences this year. It was yes, conservative, but it balanced the hardcore gaming and “casual” multimedia camps well. Most importantly, don’t underestimate SmartGlass. SmartGlass is a companion app for mobile devices (Windows phones, iOS, Android) that gives users the ability to control and interact with games and other XBox content. For instance, on the latest Madden you can preview and select plays before the huddle. For a TV show or movie extra bonus content is synced and displayed in SmartGlass as you watch. The Verge put together a nice preview.

Granted, Microsoft has pushed the multimedia convergence angle on every recent E3 and ended up bombing most of the time. Last year the Kinect got the hard sell. This year saw Internet Explorer for XBox, a total head scratcher. But SmartGlass is different because it’s not about selling a service or device that you have to run out and buy. A huge percentage of Microsoft’s target audience already has an iOS or Android phone, and as long as developers have incentive to make SmartGlass functionality, it could be a huge incentive to stick with the XBox over an Apple TV or Roku (there’s a nice Hacker News thread discussing this topic.)

An awkward transition period between current and next gen tech

There were a few new IPs announced that look incredible like Ubisoft’s Watch Dogs and Star Wars 1313 from LucasArts. However, their developers are cagey with regard to launch platforms. Watch Dogs may someday come to PS3 and XBox 360 but these E3 demos were clearly running on high-end PCs. I bet those demo PCs closely mirror the specs of Sony’s and Microsoft’s next gen consoles.

I’d expect any game without an early 2013 release date will debut on both current gen and next gen platforms. I’d also predict that next year is going to look very dry for console gaming as platforms shore up support for their big next gen console launches. That’s going to be a very interesting tech period. Mobile gaming will have matured by a full year, and the iOS ecosystem will be likely far more comprehensive, revolving around a completely revamped and relaunched Apple TV. Will console gaming thrive or weaken? It’s hard to say but we’ll know a lot more a year from now.

Hypercritical #71: Bristling with controls

There was some excellent gaming analysis on the latest Hypercritical episode. Host John Siracusa breaks down the E3 pressers and how Nintendo, Microsoft and Sony are positioned for future competition. Pay special attention to the last 20 minutes where the hosts discuss how Apple fits into all of this. (Spoiler: it’s console gaming’s biggest threat by far.)

Moom

There are many Mac window managers out there and Moom is by far the best. Some like Divvy are mouse based, while others rely on the keyboard. Moom splits the difference and offers both forms of input control along with crazy customization options for power users. Arguably best of all, Moom has a fairly low memory footprint.

One little feature I use every day is their arrange windows option. Just press a key combo and every app gets resized and moved back to a custom arrangement of your choice. I’m the type of user that constantly shifts windows around to get stuff done to the point where after a a few hours I’ve got a pretty chaotic desktop. With an arrange windows keystroke I’m back to a clean screen.

This feature becomes amazing when you’re switching between using an external Cinema Display and running a Macbook Air solo. If you’re ever experienced it you know the annoyance of all your windows bunching up in a mess when you switch display modes. No more with Moom: I’ve got two different arrange window options (Macbook Air solo, Macbook Air + Cinema Display) and trigger each after I plug/unplug from the Cinema Display.

Highly recommended for $5. Do buy the direct sales version off manytricks.com though; Moom is a non-sandboxed app which makes it DOA for the Mac App Store going forward.

iOS 6: Higher hanging fruit

This iMore article is the ultimate iOS 6 wish list. It’s smartly organized where every section examines what competing platforms already have (e.g. “what iOS could take from Android”). and far more comprehensive than I expected when I spotted it over on at Hacker News last weekend. Highly recommended.

In which bloggers do math

Stephen Hackett:

It really seems like this bigger iPhone story is picking up steam, and that’s fine, I suppose. I’m just at the point where I don’t give a shit about this kind of thing…Even after it’s announced, I don’t think I’ll care about it being 3.99 or 4 inches across. Seriously, the numbers — and this story — aren’t important.

Bingo.

New York restaurant adopts iPads, saves money

TUAW’s Steven Sande wrote an article early this month on how the Brooklyn Tap House has adopted iPads for its point-of-sale system:

The main attraction for the POSLavu system, according to restauranteur and co-owner Hugo Salazar, was the price. Many restaurants use systems from Micros or Aloha that can sport price tags of US$20,000 or more; the bottom line for the devices and software at the Brooklyn Tap House was about $7,000.

Why is Apple dragging its feet on paid upgrades?

Developers have clamored for a paid upgrade system since the App Store’s inception, but I’m worried Apple won’t offer this feature anytime soon. I’m far from alone – Instapaper developer Marco Arment also predicted Apple’s non-action on his latest podcast. Yet Marco and many others don’t think this is a problem, that the current à la carte system is “the future” of software publishing. They’re completely wrong.

Apple drags its feet on paid upgrades because Apple wants simplicity for their customers. A choice between a full product and paid upgrade muddles this philosophy. For now, all users get all app upgrades automatically. If you introduce optional, paid upgrades, certain updates only apply to select customers. This adds complexity for consumers and developers having to juggle and maintain multiple app versions on the store.

In addition, the lack of paid upgrades keep app purchase prices lower. This is simple economics: on the App Store, developers have to force a repurchase between major versions in the form of a new app. App prices will be driven lower to offset the much larger sticker shock between versions and to account for boosts in upgrade revenue (100% of the product cost instead of some smaller fraction.)

I don’t think this is a good economic model, especially for more expensive, professional level software, such as Omnifocus and Photoshop. But remember, Apple is not, at its core, a software company; they make money from selling iPhone and iPads. The cheaper the software, the greater the incentive we have to keep on buying Apple’s hardware.

Also it’s professionals and power users – both niche Apple consumers – that demand paid upgrades, not the core audience. Given how rarely Apple updates its pro products (e.g. Mac Pros, Aperture, Final Cut) in the last few years, we’re in for a serious wait before Apple takes any action here.

Marco defended Apple’s inaction on this week’s Build and Analyze podcast; I disagree with him. A lack of paid upgrades causes two main problems:

The absence of an incremental purchase kills a huge source of revenue for developers and publishers. Without both new software and upgrade streams, many publishers, from high end publishers like Adobe to independent studios like Delicious Monster and Panic have a hard time staying afloat. In economic terms, a lack of price discrimination between more receptive, existing customers and newcomers is a major problem.

Customers get angry and frustrated when they can’t upgrade. Naturally for apps under a few dollars, this issue doesn’t apply, given the small investment. Yet if you’re considering $40, $80, or hundreds more for a purchase, an upgrade by way of repurchasing the software is costly. It’s especially aggravating if the next big upgrade is launched soon after you buy the old version. This keeps potential buyers on the sidelines between major releases, exactly the time when many developers need revenue to keep going.

Apple needs a change in course here. A lack of paid upgrades is killing both developer revenue and consumer interest in a lot of great apps. It’s also watering down app quality, especially in the iPhone and iPad markets where there’s no App Store alternative.

In praise of pixels

Shawn Blanc:

The idea of a Retina display on a Macintosh sounds fantastic. The words I’m typing at this moment are onto my iPad with its high resolution screen, and the text looks stellar. Retina displays rock. Sure, there are downsides and ugly bits that a Retina display Mac would bring with it — such as non-retina applications and websites — and Marco Arment does a good job of articulating those.

I have the good fortune of using applications on my Mac that are developed by bleeding edge developers. In addition to the native OS X apps I use (Mail and Safari), the 3rd-party apps like OmniFocus, Yojimbo, Coda, Transmit, MarsEdit, Byword, iA Writer, and others which are all run by developers which I have no doubt will be quick to update their Mac applications to support Apple’s new high resolution displays.

I need to link to Shawn more often. He’s a great tech writer and pretty level headed, as exemplified in this article. Yet I am more worried about websites with Retina displays than Shawn is; it’s a big development on the web development side and it’s going to take a while for the community to adapt.

The iPad mini and UI difficulties

Why an iPad mini won't work, part two: Marco Arment has issues with an overly crowded UI on a potential 7" variant. I agree and find the UI problems especially troubling for developers. A third iOS platform would foster fragmentation.